Telaria, in partnership with Hulu, conducted research to discover the implications for all data- and performance-minded marketers as digital-first consumers gravitate towards direct-to-consumer (DTC) brands and IP-enabled streaming TV (CTV/OTT).
Telaria and Adobe Advertising Cloud explore the experiences, behaviors, and television usage among a spectrum of connected TV consumer segments.
Telaria, in partnership with Hulu, sought to understand the variance across generations in terms of ad receptivity and media behaviors.
Telaria dug deeper to uncover the dynamics between game-play and video advertising exposure to put conventional wisdom to the test. Can mobile gaming provide an effective brand-building environment for advertisers?