Telaria Research

Telaria Research

The CTV-First Generation’s Impact on the 2020 Elections

Telaria, in partnership with Sling TV, conducted research to better understand how TV viewing habits will impact the 2020 election.

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Emerging Alliances: How CTV/OTT and DTC Brands are Upending Traditional Paradigms for Performance-Minded Marketers

Telaria, in partnership with Hulu, conducted research to discover the implications for all data- and performance-minded marketers as digital-first consumers gravitate towards direct-to-consumer (DTC) brands and IP-enabled streaming TV (CTV/OTT).

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Inside the Minds of Cord-Cutters & Cable-Keepers

Telaria and Adobe Advertising Cloud explore the experiences, behaviors, and television usage among a spectrum of connected TV consumer segments.

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How Gen Z Connects to TV: Exploring the Generational Divide in the Future of TV

Telaria, in partnership with Hulu, sought to understand the variance across generations in terms of ad receptivity and media behaviors.

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Game On! How the Mobile Gaming Mindset Impacts Ad Effectiveness

Telaria dug deeper to uncover the dynamics between game-play and video advertising exposure to put conventional wisdom to the test. Can mobile gaming provide an effective brand-building environment for advertisers?

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